Three years ago, University of Wisconsin Madison alumna Laura Kiel was in Chicago working for WGN-TV, going through the mundane every day — not ever feeling completely satisfied.
“I was focused on climbing the corporate ladder and eventually running a TV station,” Kiel says. “It was one of those jobs that you know, everybody wants and people are so impressed by. But really it was slowly just becoming uninspiring and kind of wasn’t feeding your soul. You end up doing the same thing every day, day in and day out.”
Kiel came to want to think about what she could do for herself rather than follow the path her generation took of focusing on climbing the corporate ladder.
“A lot of it was a sudden realization that it wasn’t enough and that I had more to give,” Kiel says. “Then I was given the opportunity to open the agency out West, which was a big huge move, a big undertaking and I think when you make one change, it inspires you to make a lot of change because it’s so positive.”